Innovation inspired by American cities for the man who understands that dressing for success does not have to be expensive, but needs to look the part. Awatchto Him represents much more than just an accessory. It represents that a man us conscious about time, values his money, and pulling them both together in his own style sets Him apart. The New York watch combines City fashion with everyday ruggedness. A polished IP black 52mm case, complete with an analog-digital movement including alarm, stopwatch, day, date, month, and EL backlight. The multi layed dial and silicone strap give the New York a distinct look all its own